UX & Product Design
Design that converts, retains, and earns five stars. We design B2B and consumer products with research-backed decisions and attention to craft.
Start a project →What this service covers
- ▸User research & stakeholder interviews
- ▸Information architecture & user flows
- ▸Wireframing & rapid prototyping
- ▸High-fidelity UI design (Figma)
- ▸Design system creation & documentation
- ▸Interaction design & micro-animations
- ▸Usability testing & iteration
- ▸Developer handoff with detailed specs
Right for you if...
- ✓Founders who've built a product but know the UX is holding growth back
- ✓Teams launching a new product who want to avoid expensive rebuilds
- ✓B2B SaaS products with high churn or low activation
- ✓Consumer apps targeting App Store feature potential
Our approach
Research & Discovery
We talk to your users (or potential users) to identify real pain points. Assumptions get validated or killed early — before we've designed a single screen.
Structure Before Polish
We design flows and architecture first in low-fidelity. Only when the logic is solid do we invest in visual polish.
Design System First
We build a component library in parallel with product screens. This means every new feature ships 3x faster and looks consistent.
Handoff & Collaboration
Developers get a Figma file with every spec they need: spacing tokens, states, responsive breakpoints, and edge cases.
Technologies we use
Common questions
Do you do UX research or just UI design?
Both. We don't design screens in isolation. Every engagement starts with at least a lean research phase — interviews, competitive analysis, or usability testing of the existing product.
What's the difference between a design system and a component library?
A design system includes your visual language (typography, color, spacing tokens, brand guidelines) plus UI components. A component library is the coded implementation of those components. We typically deliver the design system in Figma and can build the coded component library in React/Storybook as an add-on.
Can you redesign an existing product without breaking what works?
Yes — and this is one of the most common projects we take on. We audit the existing product, identify what works (and why), and evolve rather than replace. Users don't like surprises.
Do you work with our existing dev team?
Frequently. We deliver design assets and work alongside your team in Figma. We've collaborated with internal developers, offshore teams, and other agencies.
How do you measure design success?
We define success metrics upfront: activation rate, task completion rate, time-on-task, NPS, or whatever is meaningful for your product. Design without measurement is decoration.